Dubai: Splash- Middle East's largest high street fashion retailer has been awarded the 'SUPERBRAND' status for 2011 once again by Superbrands organization in the UAE. Splash has met the stringent criteria set by the Superbrands Council and achieved the prestigious title second time in a row.
Splash has been voted by the Superbrands Council and over 2,500 marketing professionals in the UAE as a Superbrand for 2011. Brands that have attained Superbrands status have been highly rated by the independent Superbrands council which consists of eminent figures in the world of branding from a list of over 3,000 brands available in the UAE.
Speaking at achieving the Superbrand status for the second time, Mr. Raza Beig, CEO, Splash & ICONIC, said, "We at Splash are extremely proud of this achievement and it has come at a time when the brand has seen a rapid evolution in terms of experimenting with new ideas and concepts which are new in the fashion retail industry in this region. A Superbrand status is achieved through a demanding and meticulous evaluation process and is a reflection of industry endorsement which makes the award even more gratifying"
Brands which attain the Superbrand status are selected based on the criteria of market dominance, longevity, accounting, good will customer loyalty and market acceptance and are also featured in coveted 7th edition of the coffee-table style Superbrands book.