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AFTER LARGEST GUEST LISTENING EXERCISE IN HYATT’S HISTORY, GRAND HYATT MUSCAT TAKES PART IN EVOLUTION OF GUEST EXPERIENCE

Insights From Women Inspire Launch of New Amenities and Services

MUSCAT (March 2, 2013) – Guest request communication cards, a service providing frequently forgotten items, and new healthy, balanced menu offerings are a sampling of the new features available at Grand Hyatt Muscat as a result of its effort to listen more to guests and provide an experience tailored to their individual preferences.

Each of the new enhancements offered at Grand Hyatt Muscat are based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatt’s history. The launch of these new amenities and services marks the first milestone in Hyatt’s evolution of hospitality, which includes changing the conversation with hotel guests, unleashing a spirit of innovation, and perfecting new concepts through rigorous research and in-hotel testing.
Listening to Female Travelers
Hyatt began its efforts to evolve the guest experience with an intensive 18-month effort that included more than 40 facilitated group discussions around the world. Because women are such a critical segment of travelers, Hyatt focused its efforts on creating solutions to the issues that many women face on the road. While each feature was driven by insights from women travelers, Hyatt believes all guests can appreciate these new enhancements.

“The Women’s Experience is a new initiative by Hyatt as a result of reading and analysing guest surveys for many years. We were inspired by the feedback we got from our women travelers and wanted to reach out to them through this program,” said Garry Friend. “These enhancements are the first step in our journey to evolve the guest experience as we listen in a more meaningful way, and our associates are excited and proud to be a part of it.”

The research conducted by Hyatt showed that women want:

•    Assurances that their guest rooms have been cleaned and an ongoing dialogue with the hotel to provide feedback.  All guests will now find communications cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.

•    To maintain momentum on the road and that they often do not want to ask for things. All business travelers forget things. Women, however, are often much more reluctant than men to seek assistance when they do, which can make something simple such as leaving a cell phone charger at home much more disruptive for female travelers. Grand Hyatt Muscat is introducing Hyatt Has It, a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes and razor to keep, borrow or buy.

•    To maintain their health and well-being on the road.  All guests will find new menu offerings that include fresh juices and smoothies, balanced portions and “create your own” options, all of which are grounded in Hyatt’s industry-leading food and beverage philosophy, Food. Thoughtfully Sourced. Carefully Served. Some new additions to the healthy balance menu are juices and smoothies such as Vitamin Booster, Perfect Balance, Light Smoothie and Forest Berry Smoothie. The perfectly portioned menu contains items that are gluten free, organic and vegetarian choices.

•    Bath products that are of high quality.  In response, Grand Hyatt Muscat will now be offering June Jacobs to ensure that guests can maintain their well-being on the road.

For more information on new amenities and services at Grand Hyatt Muscat and to learn more about Hyatt’s new guest listening approach, visit www.hyatt.com/experience.


About Grand Hyatt Muscat:
Located in the heart of the city’s diplomatic district, the 280-room Grand Hyatt Muscat has been defined by Hyatt International as an energetic and contemporary city resort hotel featuring New Age technology but retaining its commitment to Old World standards of gracious service.  Authentic cuisines and entertainment are available at the hotel’s restaurants and bars, while it’s Banquet and Convention facilities are capable of accommodating up to 800 delegates theatre-style.  Set within landscaped grounds, the hotel overlooks the azure waters of the Gulf of Oman.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company’s subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and HYATT houseTM brand names and have locations on six continents. HYATT house is changing its brand identity from Hyatt Summerfield Suites®. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Residence ClubTM.
As of June 30, 2012, the Company’s worldwide portfolio consisted of 492 properties in 45 countries. For more information, please visit www.hyatt.com.

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