Dubai, United Arab Emirates, 20 September2012 – V-KOOL fans worldwide will be helping to plant 20,000 trees to join the fight against climate change.
Through the launch of “One-Like-One-Tree” Facebook campaign, V-KOOL has pledged to plant one tree for every LIKE received. Just a simple click of the “LIKE” button, Facebook users can plant a tree, not a virtual tree, but a real one. “This is part of our effort to encourage our fans to actively play a part towards conserving the environment”, said Mr Wilson Lim, Commercial Director of V-KOOL International, global manufacturer of V-KOOL window films.
Connecting fans and the act of tree planting is V-KOOL’s collaboration with Grow Trees, an official partner of WWF and UNEP, responsible to help plant the trees. Users will receive an e-certificate of authentication from Grow Trees, which includes the planting location of their tree. Subsequently, users are able to view the photos of the planted trees on Grow Trees’ official sites.
V-KOOL has initiated its care for the environment programme since 2007 through its Envirocare thrust. Part of the global vision is to create public awareness and education on climate change and acting responsibly towards Mother Earth. V-KOOL’s green efforts begin with its product innovation, where a car retrofitted with V-KOOL Advanced Climate Control film increases fuel efficiency. This in turn reduces 132 kg of CO2 emission per car per year, equivalent to 11 trees taking in the CO2. “Till date, 22 million cars have been coated worldwide and that translates to 2.8 million metric tonnes of CO2 reduction, which takes approximately 230,000 trees to absorb for an entire year”, said Mr. K T Govindarajan, President, V-KOOL, Kapico Group
Launched globally today, the “One-Like-One-Tree” Facebook app to plant 20,000 treescan beexperienced by simply logging on tohttps://www.facebook.com/VKoolUAEHelp plant a tree today!