Sustainability expert to help regional Mövenpick hotels attain Green Globe Certification, cut 150,000 tonnes of CO2 emissions and save $5 per room-night
Mövenpick Hotels and Resorts in the Middle East, as a part of a corporate commitment to the environment, has embarked on the Green Globe Certification (GGC) programme for sustainability, which could cut their annual carbon emissions by more than 150,000 tonnes as well as saving utility costs equivalent to about $5 per room-night.
UAE-based Farnek Avireal, which currently holds the exclusive rights to utilise the Green Globe brand, the premier worldwide sustainability stamp for the tourism industry, in 20 different countries throughout the Middle East, will be responsible for assisting Mővenpick to meet the 248 exacting standards.
Markus Oberlin, General Manager of Farnek Avireal, commented, “Initially Mövenpick aims to certify 20% of its hotels by the end of next year and the rest of its international property portfolio by the end of 2013. All Mővenpick hotels will have access to our energy benchmark auditing system which uses internet based software ‘hotel-optimiser’ to calculate CO2 emissions.”
This includes the financial cost, allowing hotels to track their energy and water consumption as well as non-recyclable waste production. Many of the chief engineers of Mövenpick properties across the region have already been trained in implementing the technology at an intensive workshop in Cairo.
Farnek Avireal, the leading sustainable facilities management company in the region, was the recipient of the Emirates Energy Award for research after conducting a survey which revealed the average CO2 emissions from five-star hotels in Dubai, are around 6,500 tonnes a year. This compares with 3,000 tonnes from a similar hotel in Europe, labeling the Arabian Gulf with one of the world’s highest CO2 emissions on a per capita basis.
“In total, we estimate that if Mővenpick’s 24 properties in the Middle East region comply with Green Globe standards they could reduce their carbon emissions by more than 150,000 tonnes annually,” said Markus Oberlin, General Manager of Farnek Avireal.
Moreover, water consumption per guest in a five-star hotel in Europe is around 490 litres, whereas in the region the lowest consumption rates start at 650 litres and can go considerably higher. Furthermore many hotels in the region consume an average of between 275 to 325 kilowatt hours of power per square metre per guest, some 225% more than similar hotels in Germany.
“Complying with the GGC audit will not only reduce the energy consumption of their hotels it will also have a direct effect on their utility bills. Our research has shown that the annual utility costs for a five-star hotel in Dubai are around $2 million. Reduced energy consumption could save an average 250 bedroom hotel around $5 per room-night,” added Oberlin.
Indeed nearly 50% of travellers polled by Travel Weekly said they would be prepared to pay up to 10% more to stay in a sustainable hotel and 66% had serious doubts about environmental initiatives posted on hotel websites.
“In the current climate, hotels must be environmentally friendly and need credible international certification. By committing to GGC as a group of hotels rather than individually, Mővenpick will gain a considerable competitive edge,” said Oberlin.
For more information, please visit: www.farnek.com or alternatively log on to www.hotel-optimizer.com