MUSCAT, 23 April 2012 – The Green Sports initiative launched by Bank Muscat, as part of a unique Corporate Social Responsibility (CSR) project aimed at contributing to developing a sporting nation, has made headway as agreements signed to support and finance sports clubs across Oman to green their playing fields have yielded positive results.
A committee overseeing the implementation of Green Sports visited the grounds of Al Noor Team in the wilayat of Musannah and Al Hoqain Team in the wilayat of Rostaq to review the progress of the greening project. Both the teams were among the 10 clubs which received the Green Sports assistance to green their playing fields in 2012.
Essam Al Sharji, CSR Manager, said: “We are impressed with the progress being made by Al Noor Team and Al Hoqain Team in greening their playing fields. The bank will support all deserving clubs across the Sultanate to green their playing fields. To achieve the goals of the initiative, the bank is currently evaluating applications in order to provide a chance for more clubs to green their playing fields. The initiative is a strategic decision by the bank in collaboration with the Ministry of Sports Affairs to promote Oman as a sporting nation.”
The Green Sports initiative was launched by the bank in 2012 to lay the foundation at the grass-root level for a sustainable sports infrastructure across Oman. The 5-year programme aims to identify clubs and teams across Oman to green their playing fields. The bank recognises that local clubs wield immense influence on neighbourhood communities, especially youth, hence clubs with modern infrastructure facilities can help raise sporting heroes for the country.
The initiative is in line with the United Nations Environment Program (UNEP), which has included Green Sports in its current 10-year program: Resolution 2997 XXVII. Sporting activities involving environmental commitment are now playing an increasingly important role at the global level in focusing recognition on protecting our planet.
The Green Sports initiative allows Bank Muscat to closely align itself with the global UNEP programme. The bank will primarily develop green playing fields across Oman and launch many community projects targeting the youth, who represents 70 per cent of the Sultanate’s population. Many CSR projects by Bank Muscat will be clustered around sports, an essential activity for everyone’s well-being. These sports activities will take place in green fields developed by the bank.
Al Sharji added: “The Green Sports initiative reiterates the bank’s support to Oman’s youth who represent the future of Oman. The initiative also contributes to sustainable development and protection of the environment, thereby ensuring all-round development in Oman.”
True to its commitment to supporting varied sporting activities in the country, Bank Muscat remains at the forefront in offering the required encouragement and support to youth. As the nation’s leading financial institution, Bank Muscat aims to motivate other corporates to provide the required impetus for youth to excel in all arenas and thereby contribute to the development and progress of Oman.